Can I just run ads from a new ad account while I wait?

No — that's circumvention under Meta's policies and the most common way a temporary restriction becomes a permanent, network-wide ban. Accounts are linked by payment methods, domains, pages and people.

How long does a Meta review take?

Hours to weeks. Identity or business verification adds time, and a document mismatch (name on ID vs. Business Manager) causes silent rejections — prepare documents before submitting.

My account says "disabled" — is that final?

Usually not. Most disables include a Request Review path with a time window (often 180 days). What is final: wasting your one review on an incomplete, angry or evasive submission.

Guide · Meta Ads

Meta ad account disabled? Identify your restriction before you appeal

“Your ad account has been disabled” is the message; the problem underneath varies. Meta has four different restriction layers, and appealing the wrong one wastes your review — sometimes your only review.

The four restrictions (find yours)

Ad account disabled — one ad account is off; Business Manager and page still work. Usually policy flags or payment failures on that account.
Business Manager / portfolio restricted — everything under the business is limited. Usually business verification or accumulated violations across assets.
Personal advertising access revoked — YOUR profile can't advertise anywhere, even on other accounts. Usually identity or trust flags on the person.
Payment/billing hold — ads paused for failed charges or payment risk. The fastest to fix, the most often misdiagnosed as a ban.

Check Account Quality (business.facebook.com/accountquality) — it names which asset is restricted and usually offers the Request Review button.

The first 24 hours

Do NOT open or borrow another ad account. Ban evasion converts recoverable restrictions into permanent ones.
Identify the restricted layer (above) and the cited policy, even when it's vague.
Fix what's fixable first: valid payment method, landing page live and matching the ads, business info consistent across BM, page and website.
Prepare verification documents BEFORE requesting review: legal name and address must match everywhere — mismatches cause silent rejections.
Submit one factual, policy-referenced review request. No begging, no threats, no essays.

The full decision tree, templates included

The Meta Ads Restricted Fix Kit: the restriction decision tree, 7 review-request templates per scenario, identity & business verification prep, the “What Not to Do” sheet, the ad account hygiene SOP for relaunch, and the case tracker with the 180-day countdown. €59, once.

Get the Meta Ads Restricted Fix Kit →

FAQ

Can I just run ads from a new ad account while I wait?: No — that's circumvention under Meta's policies and the most common way a temporary restriction becomes a permanent, network-wide ban. Accounts are linked by payment methods, domains, pages and people.
How long does a Meta review take?: Hours to weeks. Identity or business verification adds time, and a document mismatch (name on ID vs. Business Manager) causes silent rejections — prepare documents before submitting.
My account says "disabled" — is that final?: Usually not. Most disables include a Request Review path with a time window (often 180 days). What is final: wasting your one review on an incomplete, angry or evasive submission.

Not affiliated with Meta. Review outcomes are decided solely by Meta; no result is guaranteed.